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Overview
How do you spread awareness of a new vision among 10,000 employees in 60 different countries? Some of them working at a desk, others with their hands deep in the cement production?
In collaboration with FLSmidth’s communications department, bro planned an internal campaign to enlighten and encourage the employees. Because you rarely get the best results by shouting your vision or new set of values at your organisation. You have to involve the employees - as we did in this case at FLSmidth.
Together with FLSmidth we created a campaign that informed people of the vision, provided line managers with materials and asked the employees to freely interpret the vision.
The campaign consisted of posters, films and slides, but also included initiatives to include and involve the employees.
Among the inclusive initiatives there was a contest in which employees photographed the vision, and a global word cloud across countries and divisions.
“"I den sidste fase blev værdien skabt. Det var også den modigste. For hvad kommer retur, når envejskommunikation erstattes af dialog? Ja, lige her kom fx fantastiske fotos ind fra mere end 30 forskellige lande. Og word clouden voksede sig stor og mangfoldig."”Karen Minke
Seniorprojektleder, bro
